An Extensive Guide to Ahrefs Free Keyword Planner and Google:

If you operate a website or create content, you are aware of the significance of keyword research. It enables you to better tailor your content by assisting you in understanding the search terms used by your target audience. However, choosing a tool that meets your demands and budget might be difficult with so many on the market.

Ahrefs Keyword Explorer and Google Keyword Planner are two well-liked tools for performing keyword research. We’ll talk about these tools’ definitions and free usage in this post.

Google Keyword Planner: What is it?

Google Ads provides a free keyword research tool called Google Keyword Planner. Although its main application is in PPC (pay-per-click) campaign creation and optimization, it also offers insightful data for organic keyword research.

With this tool, you can:

• Look up relevant keywords.
• Find out about their cost-per-click (CPC), competitiveness, and search volume.
• Look at trends throughout time for the terms you’ve selected.
• Come up with keyword suggestions based on a website, service, or product.
• Customize your keywords to fit various niches and geographic areas.
• Find seasonal patterns and forecast future output.
• Organize keywords into campaign ad groupings.
• Calculate how various keywords may affect your campaign.
• Put your attention on high-performing keywords to maximize your SEO approach.

Google Keyword Planner: How to Use It [2023 Guide]

• Google Keyword Planner is quite simple to use.
• You must first have a Google Ads account. You may register for free if you don’t already have one.
• Click “Tools & Settings” in the top menu bar after logging in, then choose “Keyword Planner.”
• From there, you may obtain keyword ideas by either entering a term or the URL of a website.
• Each keyword’s average monthly search volume and degree of competition will be displayed to you.
• Google Keyword Planner differs from other programs in that it allows you to filter keywords based on search network, language, and region.
• This is especially helpful if you want to reach a certain demographic or geographic area.

Ahrefs Keyword Explorer

Ahrefs Keyword Explorer is a keyword research tool that offers useful information for SEO and PPC campaigns, much as Google Keyword Planner. You may utilize some of its services without a paid subscription, even if it’s not entirely free.

The following are the main advantages of utilizing Ahrefs Keyword Explorer:

• Produces hundreds of pertinent keyword suggestions
• Accurate keyword difficulty score is provided.
• Provides thorough SERP summaries.
• Uses the ‘Clicks’ measure to identify profitable keywords
• Tracks the evolution of keyword rankings

Ahrefs Keyword Explorer: How to Use It [2023 Guide]

• In order to use Ahrefs Keyword Explorer, register for a free account on the Ahrefs website.
• To get keyword ideas and data, login and type a term or domain into the search field.
• Sort terms based on search volume, difficulty, and other factors.
• Make use of the “Parent Topic” keyword tool to find queries and topics that people are interested in.
• Learn important things about creating content and SEO strategy.

Difference Between Google & Ahrefs Keyword Planner

While both Google and Ahrefs Keyword Planner provide insightful data for keyword research, there are some significant distinctions between the two programs.

• Cost: As previously said, Google Keyword Planner is totally free, however, Ahrefs is not. Both, though, have restrictions on how easily accessible data is without a membership.
• Data Sources: Google Keyword Planner obtains its data from Google’s historical search data, whereas Ahrefs maintains its own database of terms and search volumes. Thus, there’s a chance that the data from the two tools won’t match.
• Capabilities: Ahrefs includes a number of sophisticated capabilities like competitor analysis, content gap analysis, and more, while both provide basic keyword recommendations and search traffic data. These capabilities, nevertheless, require a membership that costs money.

When to Use Ahrefs Keyword Planner versus Google:

• Which tool to employ will rely on your budget and particular requirements.
• In the event that you’re new to keyword research and have a tight budget, Google Keyword Planner may be a suitable choice.
• Ahrefs could be a better option if you have a larger budget and want more sophisticated services.
• When conducting keyword research, it is best to use several tools rather than just one.
• Every tool could provide unique perspectives and suggestions for enhancing your SEO approach.

To sum up!

While Ahrefs Keyword Planner and Google may both be useful resources for keyword research, each has some advantages and disadvantages of its own. Knowing the distinctions between the two will enable you to choose the right tool for the job based on your demands.

Since no tool is flawless, you may get better outcomes for your content production and SEO efforts by utilizing numerous tools and pooling their findings. So go ahead and up your keyword research game by exploring and using the free versions of Ahrefs and Google.