Searching for the Best Free Tool for Keyword Research

As a content marketer or SEO specialist, you are aware of the significance of keyword research to your overall approach. Choosing the appropriate keywords may have a significant impact on raising traffic and enhancing website exposure.

However, not everyone has the funds to purchase pricey keyword research software. Here’s where you may get useful free keyword research tools. This post will go over the top free keyword research tools and how to make the most of them.

What is Keyword Research?

Let’s take a step back and define keyword research before getting into the specifics of free keyword research tools.

To put it simply, keyword research is the process of identifying and evaluating the words and phrases that users enter into search engines to obtain information. To draw in the proper traffic and raise your website’s search engine rankings, these keywords are incorporated into the content.

What Makes Keyword Research Crucial?

SEO is essential for increasing website traffic in the current digital era. Researching keywords is essential to any effective SEO plan. You may produce content that meets the requirements and interests of your target audience by learning the terms they use to search.

The following are some justifications for the significance of keyword research:

• Finding popular search phrases
• Recognizing the aim of the user
• Finding fresh concepts for content
• Keeping up with the latest issues
• Superior to rivals
• Raising the ranks of organic searches
• Attracting relevant visitors to your website
• A rise in conversions
• Improving the usability of websites
• Establishing the internet presence of your brand

Google Free Keyword Research Tool

Now that we know how important keyword research is, let’s get to the point: free keyword research tools. And what better place to start than with the free keyword research tool offered by Google?

One effective and popular tool for keyword research is Google’s Keyword Planner. Although it was first developed for AdWords users, SEO experts now find it to be a favorite. The finest aspect is that using it is totally free.

You must have a Google Ads account in order to use this feature. But don’t fret; utilizing the Keyword Planner for keyword research does not require you to run advertisements or pay money.

How Can I Use Keyword Planner on Google?

By logging into your Google Ads account and choosing “Tools & Settings” from the menu, you can go to the Keyword Planner.

• Select the “Keyword Planner” option from the “Planning” menu.
• Press the “Discover new keywords” button.
• In the search field, type your main term or phrase.
• Decide on the language and target location.
• Press the “Get Results” button.

A list of potential keywords, along with information on the competition, average monthly search traffic, and proposed bid, will be shown to you.

Google AdSense: Best Practices for Using Google Keyword Planner

Here are some pointers to remember in order to get the most of this tool:

• To obtain an exhaustive list, combine phrase-match, precise, and wide keywords.
• By removing irrelevant terms and changing the search parameters, you may narrow down the results you see.
• Observe the degree of competitiveness. It will be more difficult to rank for a keyword with high competition, thus, take into account focusing on keywords with lesser competitiveness.
• If you decide to run advertisements for that term, use the “Top of page bid (high range)” column to get an idea of how much you would have to spend on AdWords.

Keep in mind that the search volume displayed is only an average monthly estimate and might change based on the season or news of the day.

Google Keyword Planner Alternatives

More methods are accessible for keyword research, even if Google Keyword Planner is a fantastic resource. Popular substitutes consist of:

• SEMrush: A feature-rich premium tool for competition analysis, keyword research, and other purposes.
• Another paid tool that specializes in backlink analysis and has keyword research capabilities is Ahrefs.

The Finest Free Keyword Analysis Tool

There are a few free alternatives to Google Keyword Planner that you might consider. Ubersuggest is a well-liked option that offers free keyword suggestions and search volume information. Soovle is an additional choice that provides keyword ideas derived from many sites, including Wikipedia, Amazon, and Google.

Examine the various alternatives and the specific characteristics that are needed in order to decide which tool will work best for you. Other capabilities that some programs could offer include keyword tracking, competition analysis, and platform integration.

In summary!

Any SEO campaign must start with keyword research, as it enables you to determine the searches made by your target audience and tailor your content to meet their needs.

Even while Google Keyword Planner is a fantastic place to start, don’t be scared to experiment with several paid and free programs to see which one suits your needs the best.

To make sure your content is still relevant and search engine optimized, keep in mind that keyword research is a continuous process that should be reviewed on a regular basis.

Do you wish to know more about SEO? See our other articles on backlink development, website optimization, and other topics!